Jeanine Lobell for Pierre Balmain SS/2012 Fashion Film | Directed By Inez van Lamsweerde & Vinoodh Matadin

Design house for Pierre Balmain chose an innovative way to capture our attention and draw interest to their new Spring/Summer 2012 collection. The designer selected model Abbey Lee Kershaw to star in a short film featuring the model perusing the streets of New York clad in the designer's recent collection pieces with her band members from 'Our Mountain'. Directed by Inez van Lamsweerde. Make-Up by Jeanine Lobell.